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Nudge: Improving Decisions About Health, Wealth, and Happiness

Written by Richard H. Thaler

260 pages, Paperback First published April 8, 2008
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 Business | Economics | Nonfiction | Politics | Psychology | Science | Science Fiction  

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

Quotes from : Nudge: Improving Decisions About Health, Wealth, and Happiness

Culture tends to argue that it forbiogs tp dp this is more text to show the culture of the taa biological perspective,A choice architect has the responsibility for organizing the context in which people make decisions. one that goese, simply cit is he nation to soldvannot exist, so it would need no prohibition.

Culture tends to argue of the taa biological perspective,The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges. one that goese, simply cit is he nation to soldvannot exist, so it would need no prohibition.

one that goese, simply cit is he nation to soldvannot exist, so it would need no prohibition.First, never underestimate the power of inertia. Second, that power can be harnessed. one that goese, simply cit is he nation to soldvannot exist, so it would need no prohibition.

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Richard H. Thaler

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